Oct 21st 2007-April 30th, 2009
YOU_ser. Das Jahrhundert des Konsumenten
YOU_ser. The Century of the Consumer
ZKM | Media Museum
Exhibition: Oct 21st, 2007-April 30th, 2009
Opening: Oct 20th, 2007, 6pm, ZKM_Foyer
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On the occasion of its anniversary celebration "10 Years of ZKM in Hallenbau
A" ZKM | Center for Art and Media turns its attention to the effects
of net-based, global creation on art and society with the exhibition "You_ser:
The Consumer Century".
Over the past years, the ZKM | Media Museum has already presented in the context
of its collection of interactive art, the largest in the world, the most important
pathfinders and currents in participatory art of the twentieth century: Op-Art,
kinetic and cybernetic art, Arte Programmata, Conceptual art, Fluxus, and Happenings,
interactive computer-aided installations, and virtual environments. Instructions
for use and changeable objects activate beholders. In this way, you, the visitor,
take part in the construction of the artwork. In the Internet, portals such
as www.flickr.com, www.youtube.com, www.myspace.com; and virtual worlds, such
as www.secondlife.com or blogs now offer a newly structured space for the creative
statements of millions of people. The artist no longer has a monopoly on creativity.
Users deliver or generate the content or put it together. They become producers
and program designers and thereby, competitors to television, radio, and newspapers,
the historical media monopoly. Audience participation reshapes itself as consumers’ emancipation.
These transformations concern not only the global expanses of the Internet,
but also the museum. It reacts to the changed cultural and social behavior
and supports those tendencies, which, in an Enlightenment spirit, are applied
for democracy and the idea of access to education for all.
The new installations presented in the exhibition transfer the potential for
co-designing by the user that has been developed on the Internet into the context
of art and allow the visitors to emancipate themselves.
They can act as artists, curators, and producers. The exhibition visitors,
as users, as emancipated consumers, are at the center of focus. YOU are the
content of the exhibition! The museum is bound to a fixed location and set
times. Through the Internet, it can develop into a communicative platform independent
of place and time. The historical model of culture, in which Darwinist selection
takes place and only a few select find acceptance in its storage and distribution
apparatus, embodied by the principle of Noah's Ark, has been displaced.
The new Noah's Ark of the Internet has an endless storage space, which,
in principle, is open to all inhabitants of the industrial and newly industrializing
Is this the new cultural space for the emancipated consumer, the visitor as
user who will decide the culture of the twenty-first century, just as slaves,
workers, and citizens as historical subjects have done in the past?
Curated by Peter Weibel
Project management: Bernhard Serexhe
Guided tours: Sat 4pm, Sun 3pm
The installation "Camera Imago1:1" is presented with the friendly support of